"Adform today (13th May, 2026), announced the next evolution of its integrated advertising platform, allowing clients to connect directly to Adform FLOW, including its integrated DSP, Ad Server, DMP, and ID Fusion, through the AI tools of their choice. With more than 800 agentic capabilities across one integrated platform, Adform's 20+ years of programmatic infrastructure provide advertisers with the flexibility and control needed to pioneer agentic advertising in ad tech."
"Adform's new capabilities enable advertisers and agencies to interact directly with Adform FLOW through external tools such as Claude, ChatGPT, Microsoft Copilot, or their own AI solutions. Through AI prompts, users gain a holistic command centre across the programmatic ecosystem, unlocking deeper insights, faster optimisation, and ultimately better campaign performance than ever before."
"Adform is opening the full breadth of its platform through a Model Context Protocol (MCP) server. MCP acts as a flexible integration gateway for AI systems, unlike more rigid, advertising-specific protocols. Through this new layer, Adform enables direct access to campaign planning and forecasting, in-flight optimisation and troubleshooting, and cross-channel reporting and insights without the need for multiple interfaces or manual workflows."
""While much of the industry is releasing limited, handcrafted agentic use cases, Adform is going all-in by making the full breadth of the FLOW platform available through the agent of your choice," said Jochen Schlosser, at Adform. "This is not a concept or a future promise. It is a live setup with more than 800 capabilities across the entire campaign lifecycle.""
Adform announced an evolution of its integrated advertising platform that lets clients connect directly to Adform FLOW, including its integrated DSP, ad server, DMP, and ID Fusion, through AI tools of their choice. The platform provides more than 800 agentic capabilities across the campaign lifecycle, enabling interaction through external AI systems such as Claude, ChatGPT, and Microsoft Copilot or through proprietary AI solutions. Users can use AI prompts to operate a holistic command center for programmatic activities, supporting deeper insights, faster optimization, and improved campaign performance. Adform is also opening platform access through a Model Context Protocol (MCP) server that functions as a flexible integration gateway, enabling campaign planning and forecasting, in-flight optimization and troubleshooting, and cross-channel reporting without multiple interfaces or manual workflows.
Read at Exchangewire
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