Recent reports indicate a significant trend of advertisers moving their ad budgets from Trade Desk to Amazon, particularly in the connected TV segment. Factors contributing to this shift include lower advertising fees, a more user-friendly interface, enhanced measurement capabilities, exclusive live sports content, and the expanding reach of Prime Video. Notably, a major global auto brand redirected approximately $80 million in annual spending to Amazon by Q1. Despite Trade Desk's assertions of strong growth, advertisers appear drawn to Amazon's unique value proposition.
"Advertisers are shifting millions of dollars in ad budgets, particularly in connected TV, from Trade Desk's demand-side platform to Amazon.com's, driven by lower fees and improved user experience."
"A spokesperson for the Trade Desk claimed the company is seeing 'solid growth' and growing faster than Amazon, revealing a competitive landscape in the ad tech space."
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