Amazon Ads and Roku have announced a partnership to create a new advertising initiative that will allow media buyers to access over 80% of U.S. connected-TV households by the end of 2025. This integration leverages Amazon's DSP to place ads on popular platforms such as the Roku Channel and Prime Video. Initial trials have shown promising results, including a 40% increase in unique viewer reach and a 30% reduction in ad frequency for the same ad spend. The collaboration highlights a strong business relationship aimed at solving marketers' challenges.
In early trials, the integration has yielded strong results, according to the companies. Ads placed via the new setup reached 40% more unique viewers without any additional cost to the buyer.
There was a strong business relationship there to begin with, Askinasi said. Plus, both companies are trying to solve marketers' challenges, and I think we are uniquely positioned together to do something like this.
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