""Given the looming macroeconomic uncertainties, CMOs are now confronting the prospect of in-year budget cuts," said Ewan McIntyre, vice president analyst and chief of research for Gartner's marketing practice."
"Nearly half (49%) of CMOs see greater time efficiency as a benefit of generative AI while 40% report cost reductions."
"Despite plateauing resources, many CMOs are stretching their budgets further as they get a better handle on tools like generative AI."
"59% of CMOs believe they have insufficient funds to deliver on their 2025 agendas, showing some renewed confidence in budget management."
Gartner's latest survey suggests that Chief Marketing Officers (CMOs) anticipate their budgets in 2025 will remain flat at 7.7% of total revenue, reflecting stalled marketing spending. A significant number of CMOs are adapting by enhancing budget efficiency, particularly through generative AI tools. Despite budgetary constraints, confidence among CMOs is improving slightly, although 59% still feel underfunded for their 2025 goals. Paid media accounts for over 30% of budgets, with a trend towards cutting back on traditional agencies due to AI advancements, potentially impacting the market significantly.
Read at Marketing Dive
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