Fox is capitalizing on AI advancements with the launch of the OneFox converged media platform, which is powered by AdRise. This tool offers AI-driven media planning, optimization, and insights, enabling advertisers to create personalized ad experiences. By leveraging audience signals and campaign analytics, OneFox aims to enhance performance and efficiency in advertising. Key executives emphasized the importance of consumer data protection in this new ecosystem, and a beta version is expected to roll out soon, with full availability set for October.
Fox is launching the OneFox converged media platform, an AI-driven tool for media planning and optimization, aiming to enhance ad performance and efficiency.
"AI tools and technology are maturing rapidly, allowing our clients to improve performance and increase efficiency. Fox wants to lead this evolution," said Jeff Collins.
The platform will use audience signals and analytics for personalized ad experiences while ensuring consumer data protection according to Stephano Kim.
Fox aims for a beta launch of the OneFox platform within months, with a full rollout planned for October, significantly enhancing their advertising capabilities.
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