"The timing isn't coincidental. With Omnicom's pending acquisition of IPG creating a behemoth with billings reportedly north of $70bn, rumors swirling around Dentsu's potential sale of its international operations, and WPP with a new CEO, the big holdco landscape is experiencing unprecedented change. Horizon Global is hoping to emerge as an alternative for global marketers who suddenly find their agency options dramatically reduced."
"Why this could be genius The strategic logic behind Horizon Global is compelling on multiple fronts. First, it addresses a fundamental geographic imbalance that has long plagued both agencies. Horizon brings formidable US muscle to Havas, while Havas contributes strong European presence, particularly in France and Spain, to Horizon. Then there is speed to market. Interested clients can pick up the phone and enquire - it exists now."
Horizon Global is a US-centric joint venture between Havas and Horizon Media Holdings combining roughly $20bn in billings while allowing both parent companies to remain independent, split profits and share leadership between New York and Paris. The venture will merge Horizon's Blu platform with Havas's Converged.AI into a combined offering called BluConverged. The move aims to provide an alternative for global marketers amid major holding-company consolidation and uncertainty. Strategic benefits include addressing geographic imbalances by adding US scale to Havas and European strength to Horizon, and delivering rapid, merger-free client access to avoid integration headaches.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]