#agency-consolidation

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Marketing
fromAdExchanger
2 weeks ago

Can Amazon Be Luxurious?; The Declaration Of Dependence | AdExchanger

Major retailers and agencies are pursuing premium positioning and consolidation to counter discount platforms and capture higher-value customers.
Marketing
fromMarketing Dive
3 weeks ago

9 marketing predictions for 2026 as AI fuels polarity

Marketing in 2026 polarizes: middle-class shrinking and monoculture fading, agencies split into white-glove or AI plug-and-play models, and AI risks promoting mediocre content.
#omnicom
fromAdExchanger
3 weeks ago
Marketing tech

Shoulda Called It 'Omni-scient'; Google's Core Tremors | AdExchanger

Omnicom's expanded Omni integrates IPG assets, Flywheel, and agentic AI to centralize identity and analytics, signaling consolidation advantages for agency holding companies.
fromThe Drum
2 months ago
Marketing

Omnicom confirms post-IPG leadership, DDB, FCB & MullenLowe sunsetting and job cuts

Omnicom consolidates storied agency brands including FCB and DDB, restructures divisional leadership, and signals further job losses amid leadership continuity.
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#influencer-marketing
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Marketing
fromFast Company
1 month ago

The 'Mad Men' are dead! Long live the new advertising lions!

Omnicom's $13 billion acquisition of IPG triggers roughly 4,000 layoffs, consolidates major agency brands, and targets $750 million in cost synergies.
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Marketing
fromDigiday
2 months ago

Media Buying Briefing: Understanding 24 Seven's move to become a mini-holdco with three complementary agencies

Private equity-backed 24 Seven is consolidating SketchDeck, Markacy, and Futureman to offer complementary digital, experiential, and creative services while maintaining standalone operations and cross-selling.
Marketing tech
fromDigiday
2 months ago

Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco

The Omnicom–IPG merger's true test will be rapid, deep integration of data assets, disciplined client transitions, and streamlined leadership and brand consolidation.
Marketing tech
fromBusiness Insider
2 months ago

A Madison Avenue makeover: Omnicom's $9 billion merger with IPG is complete

Omnicom completed its acquisition of Interpublic Group, creating the largest advertising agency holding company by revenue with combined annual revenue exceeding $25 billion.
fromDigiday
2 months ago

Future of Marketing Briefing: Bold call - the legacy influencer agency doesn't fit the new market

"Investors as well as brands have had the realization that a somewhat tech enabled agency didn't enable a true level of scale that the brands needed," said Leopold. "If you look at like the 10-ish billion dollars of brand direct to creator spend, that's very constrained. It's less than 2% of the $800 billion of digital media spend running through platforms."
Marketing tech
Artificial intelligence
fromAdExchanger
2 months ago

Hold On, Holdcos; Rags To Riches | AdExchanger

Agency holdco consolidation and AI-driven RAG adoption are reshuffling account ownership, benefiting midsize independents and prompting publishers to machine-format archives for LLM grounding and citations.
#advertising
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fromExchangewire
4 months ago

The Stack: Big Tech Moves

This week brought big shifts in streaming, fresh AI experiments in commerce, major agency consolidation, and regulators keeping a close eye on ad tech. In today's MadTech Daily, we cover Meta planning to use conversations people have with its chatbots to personalise ads on its platforms, OpenAI preparing a social app for AI video, and the UK ordering new data demands for Apple users.
Marketing tech
Marketing tech
fromThe Drum
4 months ago

Havas and Horizon's global gambit: a strategic masterstroke or market mirage?

Horizon Global forms a US-centric joint venture between Havas and Horizon Media, combining $20bn billings, merged AI tech (BluConverged) and offering an alternative for marketers.
Marketing
fromDigiday
5 months ago

Media Buying Briefing: What's going to happen with Dentsu outside of Japan?

Dentsu will sell its international holdco assets, including Aegis holdings, potentially reshaping global agency consolidation and altering holding-company power dynamics.
Marketing tech
fromBusiness Insider
7 months ago

Farewell to the 'Mad Men' era: Advertising's biggest bash of the year will showcase the industry's seismic changes

The Cannes Lions festival signals a significant shift in the advertising industry amidst consolidation and changes in client needs.
Media industry
fromAdweek
8 months ago

Holding Company Succession

Publicis Groupe has successfully transformed and consolidated, becoming the largest holding company by market cap and revenue.
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