#agency-consolidation

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fromExchangewire
3 hours ago

The Stack: Big Tech Moves

This week brought big shifts in streaming, fresh AI experiments in commerce, major agency consolidation, and regulators keeping a close eye on ad tech. In today's MadTech Daily, we cover Meta planning to use conversations people have with its chatbots to personalise ads on its platforms, OpenAI preparing a social app for AI video, and the UK ordering new data demands for Apple users.
Marketing tech
Marketing tech
fromThe Drum
2 days ago

Havas and Horizon's global gambit: a strategic masterstroke or market mirage?

Horizon Global forms a US-centric joint venture between Havas and Horizon Media, combining $20bn billings, merged AI tech (BluConverged) and offering an alternative for marketers.
Marketing
fromDigiday
3 days ago

Why Horizon and Havas are joining forces in the U.S. market

Havas and Horizon Media will form a U.S. joint venture combining media operations to command $20 billion in annual billings and improve competitiveness.
Marketing
fromDigiday
1 month ago

Media Buying Briefing: What's going to happen with Dentsu outside of Japan?

Dentsu will sell its international holdco assets, including Aegis holdings, potentially reshaping global agency consolidation and altering holding-company power dynamics.
Marketing
fromThe Drum
1 month ago

What Superdigital's sale to Accenture Song says about social's future

Major consultancies and holding groups are acquiring independent influencer and social agencies to scale social capabilities as CMOs shift budgets toward social and influencer marketing.
Marketing tech
fromBusiness Insider
3 months ago

Farewell to the 'Mad Men' era: Advertising's biggest bash of the year will showcase the industry's seismic changes

The Cannes Lions festival signals a significant shift in the advertising industry amidst consolidation and changes in client needs.
Media industry
fromAdweek
4 months ago

Holding Company Succession

Publicis Groupe has successfully transformed and consolidated, becoming the largest holding company by market cap and revenue.
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