#wpp

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#ai
Marketing tech
fromExchangewire
1 month ago

Digest: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty

Meta launches AI app that offers personalized responses using user data from its platforms.
Snap suspends its forecast leading to a significant drop in share price due to economic uncertainties.
WPP reports a dip in revenue, reflecting macroeconomic challenges impacting performance.
Marketing tech
fromAdweek
1 week ago

WPP Touts AI Investments in New B2B Campaign

WPP's new ad campaign highlights its AI initiatives and commitment to innovation in marketing.
Media industry
fromDigiday
5 days ago

Media Buying Briefing: What does WPP Media's course change actually mean for advertisers?

WPP's restructuring aims to simplify its organization and improve client services amidst ongoing industry challenges.
Marketing tech
fromExchangewire
1 month ago

Digest: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty

Meta launches AI app that offers personalized responses using user data from its platforms.
Snap suspends its forecast leading to a significant drop in share price due to economic uncertainties.
WPP reports a dip in revenue, reflecting macroeconomic challenges impacting performance.
Marketing tech
fromAdweek
1 week ago

WPP Touts AI Investments in New B2B Campaign

WPP's new ad campaign highlights its AI initiatives and commitment to innovation in marketing.
Media industry
fromDigiday
5 days ago

Media Buying Briefing: What does WPP Media's course change actually mean for advertisers?

WPP's restructuring aims to simplify its organization and improve client services amidst ongoing industry challenges.
more#ai
#publicis
Media industry
fromThe Drum
2 months ago

Coca-Cola's $700m account review is a timely test of WPP's media model

Coca-Cola is re-evaluating its partnership with WPP, considering Publicis as a potential rival, raising concerns about WPP's strategic direction.
Media industry
fromDigiday
3 days ago

Publicis and IPG win Paramount's media business

Paramount moved its media business to Publicis and IPG for cost-saving, impacting WPP and Horizon Media.
fromMarTech
2 months ago
Marketing tech

The latest trend in martech M&A: Agencies buying data collaboration firms | MarTech

Media industry
fromThe Drum
2 months ago

Coca-Cola's $700m account review is a timely test of WPP's media model

Coca-Cola is re-evaluating its partnership with WPP, considering Publicis as a potential rival, raising concerns about WPP's strategic direction.
Media industry
fromDigiday
3 days ago

Publicis and IPG win Paramount's media business

Paramount moved its media business to Publicis and IPG for cost-saving, impacting WPP and Horizon Media.
fromMarTech
2 months ago
Marketing tech

The latest trend in martech M&A: Agencies buying data collaboration firms | MarTech

more#publicis
#advertising
Startup companies
fromCity AM
1 month ago

Are we witnessing the slow death of advertising holding companies?

Ajaz Ahmed believes a new era for independent agencies is emerging, driven by technology and innovation.
Startup companies
fromCity AM
1 month ago

Are we witnessing the slow death of advertising holding companies?

Ajaz Ahmed believes a new era for independent agencies is emerging, driven by technology and innovation.
more#advertising
#infosum
Marketing tech
fromDigiday
2 months ago

WPP ups the data-driven arms race with the purchase of InfoSum

WPP's acquisition of InfoSum boosts its data-driven capabilities in a competitive marketing landscape.
The deal reflects WPP's strategic move to enhance client-first data integration.
Media industry
fromDigiday
1 month ago

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
Marketing tech
fromDigiday
2 months ago

WPP ups the data-driven arms race with the purchase of InfoSum

WPP's acquisition of InfoSum boosts its data-driven capabilities in a competitive marketing landscape.
The deal reflects WPP's strategic move to enhance client-first data integration.
Media industry
fromDigiday
1 month ago

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
more#infosum
#employee-engagement
fromBusiness Insider
1 month ago
Remote teams

Advertising giant WPP is offering free-lunch Fridays to help fill the office as its RTO policy upsets some staff

fromBusiness Insider
1 month ago
Remote teams

Advertising giant WPP is offering free-lunch Fridays to help fill the office as its RTO policy upsets some staff

more#employee-engagement
Marketing tech
fromExchangewire
2 months ago

Digest: Trump Extends TikTok Sale Deadline Again; Meta's Fact Checking Ends Today for US Users

Trump has extended the TikTok sale deadline again for further approvals.
Meta ends its fact-checking program to launch Community Notes for US users.
WPP acquires InfoSum to boost AI-powered marketing solutions.
#remote-work
NYC startup
fromIntelligencer
2 months ago

Managers Have Won the War on Remote Work. Now Where Does Everybody Sit?

WPP has significantly reduced its office space due to remote work trends fueled by COVID-19.
NYC startup
fromIntelligencer
2 months ago

Managers Have Won the War on Remote Work. Now Where Does Everybody Sit?

WPP has significantly reduced its office space due to remote work trends fueled by COVID-19.
more#remote-work
#advertising-industry
Media industry
fromDigiday
3 months ago

Coca-Cola quietly considers moving its North American media out of WPP

Coca-Cola may change its media partner in North America, posing a challenge for WPP amidst existing financial struggles.
Media industry
fromDigiday
3 months ago

Holdco excuse speak, translated: a translator for agency turmoil

Agency holding companies face an identity crisis amid tightening revenue and increased scrutiny from investors.
Media industry
fromDigiday
3 months ago

Coca-Cola quietly considers moving its North American media out of WPP

Coca-Cola may change its media partner in North America, posing a challenge for WPP amidst existing financial struggles.
Media industry
fromDigiday
3 months ago

Holdco excuse speak, translated: a translator for agency turmoil

Agency holding companies face an identity crisis amid tightening revenue and increased scrutiny from investors.
more#advertising-industry
Marketing tech
fromDigiday
3 months ago

Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks

WPP anticipates a tough year while Stagwell forecasts growth, highlighting contrasting futures among holding companies.
fromBusiness Insider
4 months ago

Thousands sign petition calling on ad titan WPP to rethink its 4-day RTO demand

A public petition criticizing advertising giant WPP over its recently announced four-day per-week return-to-office mandate has garnered thousands of signatures. The petition argues that WPP's decision undermines employee wellbeing and work-life balance.
Miscellaneous
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