LinkedIn has announced new video advertising formats, including 'First Impression Ads' to maximize user engagement and enhanced capabilities for CTV Ads. The platform has partnered with Paramount in addition to NBCUniversal for its premium streaming inventory, allowing advertisers to leverage LinkedIn's data to reach a wider audience. Furthermore, VAST tags powered by Innovid will improve the display of video ads across different platforms. The latest B2B Marketing Sentiment survey indicates that 91% of B2B marketers prioritize capturing attention, with many recognizing the importance of video for staying competitive.
As video continues to gain traction among LinkedIn users, the platform has announced new video ad options, including "First Impression Ads"...
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