In the inaugural episode of Playbook Broken, Marc Sirkin and Molly St. Louis examine the rapidly transforming marketing landscape. They discuss the diminishing relevance of traditional PR tactics while highlighting the power of social selling and the complexities surrounding brand measurement enhanced by AI. Molly shares her personal journey in embracing AI technologies, underscoring its transformative impact on marketing strategies. The conversation not only reflects on current industry challenges but also explores innovative approaches to navigate them effectively in this digital age.
The digital marketing landscape has shifted so significantly that relying on traditional playbooks is no longer viable; brands must adapt quickly to survive.
Molly St. Louis emphasizes the necessity of incorporating AI into marketing strategies, highlighting it as a game changer that facilitates smarter decision-making.
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