Esi Eggleston Bracey, Unilever's chief growth and marketing officer, shares her insights on converting marketing from a cost center into a dynamic growth driver. She emphasizes the need for brands to adapt their strategies from a one-to-many approach to a more inclusive many-to-many model, utilizing AI as a key tool to enhance marketing efforts. Bracey highlights the importance of purpose-driven marketing and maintaining cultural relevance through innovation, using Dove as a case study. Additionally, she touches on how influencer marketing can be more effective than traditional advertising, helping brands foster deeper connections with consumers.
Esi Eggleston Bracey discusses transforming marketing from a cost center to a growth driver at Unilever by blending analytical rigor with creativity.
She emphasizes the importance of moving from one-to-many marketing strategies to many-to-many, leveraging AI to enhance, not disrupt brand engagement.
Bracey shares insights on legacy brands like Dove, showcasing how they remain culturally relevant and purpose-driven in an increasingly digital landscape.
The conversation elaborates on the significant role of influencer marketing, which outperforms traditional advertising methods in driving sales and retaining customers.
Collection
[
|
...
]