Most conversion funnels share three stages—The Bounce, The Slide, and The Catch—each requiring different fixes: marketing/intent, UX, and decision-stage tactics.
Unilever's Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions
Transforming marketing into a growth driver requires blending analytical rigor with creativity, focusing on many-to-many engagement and leveraging AI as an enabler.
Defining your ICP without real conversations is tricky because you end up with assumptions (instead of insights). The gold comes from speaking directly with people who match your target profile.
Job Vacancy: Founder's Associate Growth (Internship) // Palo | Internships Jobs | Berlin Startup Jobs
The role of Founder's Associate offers a unique opportunity to gain hands-on experience in a healthcare software startup, focusing on growth and marketing.