Virtue Worldwide's recent Guide to Culture report highlights Gen Z's perspectives on issues like neurodivergence and masculinity, produced with AI technology from Pigeon. The report identifies a 'masculinity reboot' reflecting trending ideologies in the manosphere. With ten new cultural codes, the guide serves as a crucial tool for marketers to grasp underlying cultural shifts, urging them to look beyond transient trends. Virtue's VP, Amy Davies, emphasizes the report's purpose to foster understanding of the deeper 'why' behind Gen Z's evolving cultural landscape.
The Guide to Culture reveals how Gen Z views neurodivergence, masculinity, and health trends, emphasizing deeper cultural shifts over fleeting tropes.
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