""We understand that it's historically been challenging for advertisers to find the right creator to work with and then scale their efforts globally. We want to bring even more opportunities for collaboration with brands and creators to the creator community.""
""So you can say, 'Find me U.S. tech creators reviewing sports gear with high Gen-Z retention' and our AI will surface creators who match and will include...""
""This program has been an option for several months now, but now the process is going to become more streamlined, meaning brands will have access to the more than 3 million creators within the YouTube Partner Program.""
YouTube Creator Partnerships, previously known as BrandConnect, will now be integrated into YouTube Studio, simplifying the process for creators to connect with advertisers. Utilizing Google's Gemini, the program analyzes data to match creators with brands based on audience similarity and engagement. This integration allows brands to access over 3 million creators in the YouTube Partner Program. Additionally, the offering will be available in Google Ads and Display, enhancing collaboration opportunities for creators and brands.
Read at TheWrap
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