"Hollywood will have to navigate a world in which consumers are increasingly choosing to spend more of their time with creator-driven entertainment and social platforms rather than premium content."
"With Gen Z, they spend 54 percent more time on their social platforms, about 50 minutes a day more, and spend 43 minutes a day less in traditional TV and media."
The Deloitte 19th annual digital media trends survey reveals a shift in consumer entertainment preferences, with younger generations favoring creator-driven content on social media over traditional TV. Notably, 56% of Gen Z and 43% of millennials find social media content more relevant, fostering a stronger connection to creators. As Gen Z allocates more timeâ54% moreâto social media, traditional media is challenged in capturing attention, leading to increased competition for engagement and trust in content creation.
Read at The Hollywood Reporter
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