Meghan Markle detailed her business rebranding journey during an episode of "Confessions of a Female Founder," explaining her choice to switch from the name American Riviera Orchard to As Ever. She criticized the original name as a "word salad" that failed to align with her vision as her partnership with Netflix developed. Markle expressed relief in finding clarity during a quiet period away from public scrutiny, although she did not address past trademark issues. With this rebrand, she returned to a name she had long cherished and found meaningful.
I didn't love that so much.
We were able to focus in the quiet and put our heads down and build on something that no one was sniffing around to even see about.
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