"Maybe advertisers should rethink their involvement in anything that monetizes the attention of kids and teens online - especially as it pertains to new AI chatbots and software. That's according to former FTC Commissioner Alvaro Bedoya, who shared some of his qualms with digital advertising's more controversial targeting tactics at Programmatic IO in New York City on Monday. Bedoya called out social media and generative AI platforms for striving to keep young people engaged without basic safety guardrails in place."
"He also criticized digital advertising's invasive tracking of highly sensitive data for users of all ages. He even cast shade on the concept of consent-based targeted advertising, arguing that the ad industry's data-gathering practices should be completely reevaluated. But Bedoya also had practical advice for how advertisers can avoid drawing the ire of tech regulators at the state and federal level, particularly as AI products inevitably turn to ad-supported models."
Alvaro Bedoya urged advertisers to rethink participation in monetizing children’s and teens’ online attention, particularly around new AI chatbots and software. He criticized social media and generative AI platforms for keeping young people engaged without basic safety guardrails. He condemned digital advertising’s invasive tracking of highly sensitive data for users of all ages and questioned consent-based targeted advertising, calling for a complete reevaluation of industry data-gathering practices. Bedoya noted that AI products will likely shift toward ad-supported models and offered practical advice for advertisers to avoid regulatory backlash at state and federal levels.
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