In recent developments, publishers expressed their frustration towards Google's decision to reverse its plan to deprecate third-party cookies in Chrome, viewing it as a betrayal after years of preparation. They feel misled and have invested significant time and resources into transitioning to cookieless data strategies. However, many acknowledge that this shift has led to a greater focus on first-party data, enhanced audience relationships, and resilience in business practices. Despite the sense of futility regarding Google's management of the situation, publishers see some long-term benefits from their endeavors.
There's plenty of wasted investment that's taken place in preparing and testing Privacy Sandboxes and all of the countless panel discussions, strategizing and things that have happened over the years, preparing for something that amounts to absolutely nothing.
The whole process has been like watching a car crash in slow motion. Trial and error, trial-and-regulator rejection, trial and defeat.
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