"Jet2 did not plan to create a viral moment. There was no influencer-led campaign or social media stunt designed to dominate the TikTok platform. Instead, a long-running advertising slogan paired with a familiar pop song drifted beyond its original purpose and became part of online culture. Over the course of six months, that unintended exposure coincided with a measurable jump in bookings by adding roughly 750,000 passengers to the airline's total."
"Instead of polished travel clips, the sound was paired with videos showing holiday frustrations, such as tents collapsing in high winds, hotel rooms with underwhelming views, transport delays, and other familiar mishaps. The joke did not depend on Jet2 itself, which helped the trend spread well beyond the airline's customer base. Within months, the sound appeared in approximately 11.8 million social media posts and generated more than 80 billion views across platforms."
A long-standing Jet2 slogan set to Jess Glynne's song Hold My Hand migrated from advertising into a social-media meme. TikTok users repurposed the audio to show holiday frustrations and mishaps rather than polished travel clips. The format's ironic contrast made it easy to imitate and spread well beyond Jet2's customer base. The sound surfaced across approximately 11.8 million posts and amassed more than 80 billion views across platforms. Over six months, the unexpected visibility coincided with an increase of roughly 750,000 passengers. Jet2 allowed the trend to continue organically despite the association with imperfect travel experiences.
Read at Aol
Unable to calculate read time
Collection
[
|
...
]