#brand-perception

#brand-perception

Last week, the online freelance marketplace Fiverr generated a flood of headlines after it announced an effort to reimagine itself as an " AI-first" company. According to a published memo from CEO Micha Kaufman, the new-and-improved Fiverr will be "leaner, faster," with modern AI infrastructure, greater productivity, and "far fewer management layers." The change will also require a "painful reset," Kaufman added, that will see 250 people lose their jobs.

Rising demand among marketers for AI search expertise drives agencies to create specialist units to assist clients in understanding technology's impact on consumer habits.

Success is starting to hinge more on qualitative customer feedback and brand perception. Not just perfect attribution models.

"Sweden is not that well-known and is seen as not being strong in the areas that generate positive opinions of other countries, such as having a strong and stable economy, products and brands in high demand, as well as being easy to do business with."

"Liquid Death didn't fail in the U.K. because of its brand. Actually, it didn't fail at all."