Aspiring entrepreneurs can build momentum by creating a personal brand on social media prior to launching their business. This approach helps clarify their ideas, connect with potential customers, and establish a marketplace identity. By sharing insights, showcasing vulnerability, and solving industry problems, founders can cultivate trust and interest. Engaging authentically and transparently with the audience lays the groundwork for a business that resonates emotionally, emphasizing that trust is a key currency in today’s marketplace.
"Vulnerability is credibility. You are the product. People buy based on emotion and justify purchases with logic." - Jenna D'Annunzio
"Customers buy solutions, but they invest in problem-solving approaches they trust." - Nirmal Chhabria
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