"This lack of basic research indicates either poor preparation or, worse, a casual approach to a six-figure investment. Successful franchisees immerse themselves in understanding the brand before signing on."
"What surprises many is how often we turn away seemingly qualified candidates after their discovery day visit. These aren't casual rejections, they're strategic decisions to protect our brand integrity."
Franchise discovery days serve a dual purpose: candidates assess the brand, and franchisors evaluate the candidatesâ commitment and knowledge. The author highlights that turning down seemingly qualified candidates is a strategic choice aimed at preserving brand credibility. Key red flags include candidates lacking basic research or critical insights about the brand, which signals potential failure. This highlights the importance of thorough preparation and understanding in successful franchise partnerships.
Read at Entrepreneur
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