"In hindsight, I feel like I should have had more mentors,"
"Why learn them when you can learn them from someone else?"
"I feel like you learn something new every single day, I loved school, and I feel like I'm in school all day."
"The founder can be amazing and smart and super likable, but if it's not needed in the market, then it doesn't fit,"
Serena Ventures launched with a $111 million VC fund and has backed 16 unicorn companies. The founder regrets lacking mentorship during the firm's early years and prefers learning from experienced mentors to avoid repeat mistakes. An entrepreneur-in-residence role at Reckitt Catalyst enables mentorship of US-based founders and supports Reckitt's goal to deliver health and hygiene solutions to 5 million people by 2030. Mentoring includes founders such as Erik Cárdenas of Zócalo Health. Investment decisions prioritize clear market demand, compelling founder storytelling, and founder resilience through setbacks. The approach emphasizes refining ideas, assessing product-market fit, and scalable social impact.
Read at Business Insider
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