"Venture capitalists Ross Fubini (XYZ Ventures) and Leslie Feinzaig (Graham & Walker Ventures) pull back the curtain on how VCs build their own go-to-market strategies - not just how they evaluate startups, but also how they win over LPs and founders alike. In this episode of Build Mode, they share hard-won lessons from raising their first funds and how that experience allows them to empathize with founders. They discuss why "founder-market fit" applies to VCs too, how authentic thought leadership beats manufactured content, and why the best investor relationships start years before you need the money."
"Plus, the importance of building trust over transactions and why your network truly is your competitive advantage in venture. New episodes of Build Mode drop every Thursday. Isabelle Johannessen is our host. Build Mode is produced and edited by Maggie Nye. Audience Development is led by Morgan Little. And a special thanks to the Foundry and Cheddar video teams."
Venture capitalists build go-to-market strategies to attract limited partners and founders as well as to evaluate startups. Fundraising experience creates empathy with founders and shapes investor behavior. Founder-market fit applies to investors as a criterion for alignment and effectiveness. Authentic thought leadership produces stronger credibility than manufactured content. The most valuable investor relationships often start years before capital is required. Prioritizing trust over transactions strengthens long-term partnerships. A cultivated network serves as a durable competitive advantage in sourcing, supporting, and fundraising within venture capital.
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