Alex Cooper transformed her self-produced podcast, Call Her Daddy, into a multimillion-dollar empire by identifying unique audience needs and embracing provocation. She recognized that women lacked representation in open discussions about sex, driving her content strategy. Cooper began scrappy—self-producing her podcast without a budget—and smartly partnered with Barstool Sports without letting ego interfere. When traditional advertising shied away, she pivoted by monetizing her brand's cultural aspects through merchandise. Her approach serves as a blueprint for aspiring creators and entrepreneurs.
Cooper identified a glaring void: Women weren't speaking openly about sex the way men had been for decades. Instead of avoiding it, she built her entire brand around that bold honesty.
By episode three of Call Her Daddy, she dropped the phrase "Gluck Gluck 9000"-a now-famous bit that was outrageous, hilarious, and calculated to go viral. She didn't shy away from being provocative if it aligned with her brand.
She shot, edited, and promoted everything herself-no budget, no gatekeepers. She didn't wait for the perfect logo or the right investor. That mindset-starting small but thinking long-is the foundation of any great business.
At first, traditional advertisers stayed away from the explicit content. So she leaned into merch-a creative way to monetize her audience and create a new revenue stream.
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