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Marketing tech
fromB&T
1 day ago

'Results Are Following': Taboola Releases New Study Centred Around Agentic AI

76% of advertisers report meaningful AI performance uplift, mainly on search and social, and 80% would increase open-web spend if comparable agentic solutions existed.
fromDigiday
7 months ago

How Volvo is marketing its electric vehicles in a moment of uncertainty

President Donald Trump's so-called "big beautiful bill" ends a $7,500 electric vehicle tax credit at the end of this month, which could impact EV sales - not to mention economic headwinds and tariff effects on auto prices. Through it all, Volvo is trying to grow its market share in the U.S. from 1 to 2% and push EV sales, according to Rafael Ugo, head of marketing at Volvo Car Americas.
Cars
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