The research shows that 41.85% of British respondents consider brand ads on reputable news or magazine websites credible or very credible, while only 14.11% view them as low in credibility.
Google objects to this characterization. A spokesperson calls it a "cherry-picked" line from the filing that has been misconstrued. Google's position is that the entire passage is referring to open-web advertising rather than the open web itself. "Investments in non-open web display advertising like connected TV and retail media are growing at the expense of those in open web display advertising," says Google.