#performance-marketing

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fromSkift
2 days ago

Industry Insights: 4 Questions With Wunderkind

The biggest opportunity is to capitalize on converting anonymous web traffic into known customers - at scale. Travel and hospitality brands have some of the largest first-party data sets due to effective loyalty programs.
Travel
#influencer-marketing
fromThe Drum
1 month ago
Marketing tech

No admin fees, value-based models, guaranteed results: A new era of agency contracts

fromThe Drum
1 month ago
Marketing tech

No admin fees, value-based models, guaranteed results: A new era of agency contracts

more#influencer-marketing
#digital-advertising
Marketing tech
fromExchangewire
4 months ago

Taboola Expands Beyond Native Ads with Realize

Taboola's new platform Realize aims to revolutionize performance advertising by focusing exclusively on scalable performance outcomes beyond traditional native advertising.
Marketing tech
fromDigiday
4 months ago

An advertiser's guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact

Integrating branding and performance marketing channels can enhance efficiency and effectiveness, addressing common challenges faced by marketers.
Marketing tech
fromDigiday
3 months ago

How publishers drive meaningful performance with vendor partnerships

Navigating digital advertising complexity requires deeper partnerships, not just technology adoption.
Understanding business goals is crucial for publishers to achieve meaningful performance outcomes.
fromExchangewire
1 week ago
E-Commerce

IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, & Opportunities

Marketing tech
fromExchangewire
4 months ago

Taboola Expands Beyond Native Ads with Realize

Taboola's new platform Realize aims to revolutionize performance advertising by focusing exclusively on scalable performance outcomes beyond traditional native advertising.
Marketing tech
fromDigiday
4 months ago

An advertiser's guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact

Integrating branding and performance marketing channels can enhance efficiency and effectiveness, addressing common challenges faced by marketers.
Marketing tech
fromDigiday
3 months ago

How publishers drive meaningful performance with vendor partnerships

Navigating digital advertising complexity requires deeper partnerships, not just technology adoption.
Understanding business goals is crucial for publishers to achieve meaningful performance outcomes.
fromExchangewire
1 week ago
E-Commerce

IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, & Opportunities

more#digital-advertising
#customer-acquisition
Marketing tech
fromMarTech
1 month ago

How to integrate CTV with other PPC channels for a full-funnel growth loop | MarTech

CTV is set to grow rapidly in advertising due to its unique ability for storytelling and digital targeting options.
Strategic use of CTV can enhance overall marketing performance and is best added when other channels struggle.
Marketing tech
fromMarTech
1 month ago

How to integrate CTV with other PPC channels for a full-funnel growth loop | MarTech

CTV is set to grow rapidly in advertising due to its unique ability for storytelling and digital targeting options.
Strategic use of CTV can enhance overall marketing performance and is best added when other channels struggle.
more#customer-acquisition
#advertising
Marketing tech
fromMarTech
4 months ago

7 barriers advertisers need to overcome to grow CTV | MarTech

Connected TV offers both brand building and performance marketing, yet advertisers hesitate due to various factors.
Marketing tech
fromTheWrap
1 month ago

Ads Are Coming to AI and None of Us Are Ready

The shift from traditional advertising to performance marketing is redefining consumer interactions with AI.
Generative AI could significantly disrupt the search and content ecosystem by reshaping advertising strategies.
Marketing tech
fromForbes
4 months ago

The Importance Of An Integrated Approach To Marketing

There is a shifting need for a balanced approach between performance advertising and long-term brand building strategies.
Marketing tech
fromDigiday
4 months ago

How Pinterest went from selling views to selling clicks and conversions, with CRO Bill Watkins

Pinterest transitions its advertising strategy from brand marketing to performance marketing, enhancing revenue growth.
Marketing tech
fromMarTech
4 months ago

7 barriers advertisers need to overcome to grow CTV | MarTech

Connected TV offers both brand building and performance marketing, yet advertisers hesitate due to various factors.
Marketing tech
fromTheWrap
1 month ago

Ads Are Coming to AI and None of Us Are Ready

The shift from traditional advertising to performance marketing is redefining consumer interactions with AI.
Generative AI could significantly disrupt the search and content ecosystem by reshaping advertising strategies.
Marketing tech
fromForbes
4 months ago

The Importance Of An Integrated Approach To Marketing

There is a shifting need for a balanced approach between performance advertising and long-term brand building strategies.
Marketing tech
fromDigiday
4 months ago

How Pinterest went from selling views to selling clicks and conversions, with CRO Bill Watkins

Pinterest transitions its advertising strategy from brand marketing to performance marketing, enhancing revenue growth.
more#advertising
fromAdExchanger
3 weeks ago

When Did Ad Tech Get So Obsessed With Outcomes, Anyway? | AdExchanger

The term 'outcomes' defines any campaign metric that can be tangibly linked to business growth, encompassing sales, conversions, and other measurable success indicators.
E-Commerce
fromThe Drum
3 weeks ago

Beyond brand versus performance: LinkedIn's playbook for full-funnel growth

You need to earn a seat at the table. Your CFO doesn't need to understand marketing. You need to understand how they run the business.
Marketing
fromRetail Dive
1 month ago

Marketing that thinks for itself: Why agentic AI is the new cornerstone of growth

Today's retail leaders are embracing the power of Agentic AI, allowing for smarter systems and achieving faster growth by relinquishing control in marketing strategies.
Marketing tech
#generative-ai
Marketing tech
fromAdweek
2 months ago

Former Google, MNTN Execs Raise $5.5M to Help Brands Build TV Ads With AI

Upscale AI aims to revolutionize streaming TV ads by using generative AI to improve performance marketing for DTC brands.
fromModern Retail
1 month ago
Marketing tech

'Little things you can do to build an edge': Meta is pushing brands and marketers to trust its AI tools while promising them more control

Marketing tech
fromAdweek
2 months ago

Former Google, MNTN Execs Raise $5.5M to Help Brands Build TV Ads With AI

Upscale AI aims to revolutionize streaming TV ads by using generative AI to improve performance marketing for DTC brands.
fromModern Retail
1 month ago
Marketing tech

'Little things you can do to build an edge': Meta is pushing brands and marketers to trust its AI tools while promising them more control

more#generative-ai
Marketing tech
fromExchangewire
1 month ago

Taboola Launches Predictive Audiences as Part of Realize Offering

Taboola's Predictive Audiences optimizes targeting by leveraging AI for efficient, privacy-centric marketing, aiding advertisers in identifying high-converting users.
#cmo-insights
Marketing tech
fromThe Drum
4 months ago

Judge of the day: Eugenia Blackstone, CMO at Iris Powered by Generali

Balancing performance marketing with brand building is a critical challenge for today's CMOs.
Marketing tech
fromMarTech
3 months ago

How attribution masks what's actually driving growth | MarTech

Traditional attribution fails to show impact on ROI.
Understanding attribution misconceptions is critical for marketing executives.
Performance marketing can mislead if based solely on attributed outcomes.
Marketing tech
fromThe Drum
4 months ago

Judge of the day: Eugenia Blackstone, CMO at Iris Powered by Generali

Balancing performance marketing with brand building is a critical challenge for today's CMOs.
Marketing tech
fromMarTech
3 months ago

How attribution masks what's actually driving growth | MarTech

Traditional attribution fails to show impact on ROI.
Understanding attribution misconceptions is critical for marketing executives.
Performance marketing can mislead if based solely on attributed outcomes.
more#cmo-insights
#marketing-strategy
Marketing tech
fromMarTech
3 months ago

How smarter measurement can fix marketing's performance trap | MarTech

Short-term marketing focus damages brands, creating a cycle of diminishing returns known as the 'doom loop.'
Marketing tech
fromMarTech
3 months ago

How smarter measurement can fix marketing's performance trap | MarTech

Short-term marketing focus damages brands, creating a cycle of diminishing returns known as the 'doom loop.'
more#marketing-strategy
#marketing
Marketing tech
fromSkift
4 months ago

SCOOP: Expedia Laid Off Hundreds of Marketers Ahead of Reorg

Expedia Group is laying off hundreds from its marketing teams worldwide as part of a reorganization effort.
The layoffs will mainly affect content creation staff across major cities.
Marketing tech
fromDigiday
4 months ago

Media Buying Briefing: iProspect adds brand-building powers to its performance reputation

iProspect is shifting towards integrating traditional brand-building expertise into its performance-driven approach under CEO Liz Rutgersson.
Marketing tech
fromSkift
4 months ago

SCOOP: Expedia Laid Off Hundreds of Marketers Ahead of Reorg

Expedia Group is laying off hundreds from its marketing teams worldwide as part of a reorganization effort.
The layoffs will mainly affect content creation staff across major cities.
Marketing tech
fromDigiday
4 months ago

Media Buying Briefing: iProspect adds brand-building powers to its performance reputation

iProspect is shifting towards integrating traditional brand-building expertise into its performance-driven approach under CEO Liz Rutgersson.
more#marketing
Marketing tech
fromDigiday
4 months ago

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

Marketers are prioritizing brand-building while adapting to tighter budgets through improved measurement strategies.
fromSocial Media Today
8 months ago

Google Announces New Shorts-Focused Video Ad Options

"Using creator videos in your ad campaigns can improve performance. In fact, based on internal data, partnership ads that live on the creator's channel drove up to 20% higher conversions on the Shorts feed than ads with advertiser branding alone."
Marketing
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