Unlocking the power of generative AI to improve paid social media strategies
Generative AI speeds asset creation but cannot guarantee consistent brand quality or scalable, timely volume without creative automation, templates, and human oversight.
TikTok shifted digital advertising toward raw, storytelling-driven, smartphone-shot content that prioritizes emotion, relatability, and audience-first hooks to overcome ad fatigue.
Context Over Clicks: Reclaiming Advertising's Original Promise
Reliance on surveillance-driven personalization causes widespread ad fatigue; advertisers must shift from who users are to when and where they encounter messages.