Your Android device retains your Google searches, enabling various sites and services to use that data to personalize ads and other types of recommendations. For some of us, that level of personalization makes using the platform easier. However, in this modern era, with companies leveraging such information to create a highly personalized picture of you and your web usage, one could consider this practice an invasion of privacy.
So Reddit will be using an age prediction model to determine user ages, in the hopes that this will ensure that underage users can't log into the app, though kids will still be able to view a non-logged-in version of the platform.
The integration, announced on Thursday, marks the first time a third-party ad solution has been able to serve ads to Amazon custom audiences. Through a direct server connection with a third-party platform like Clinch, Amazon can boost usage of its DSP and attract more advertiser spend without giving up control of its data. Clinch's clients, including Keurig Pepper, can now reach Amazon audiences not just on Amazon's own properties, but on any publisher who sells via Amazon DSP, including Disney, ESPN and NBC.
