#ad-spend-growth

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#social-media-advertising #digital-advertising-triopoly #retail-media #ctv-advertising #audience-measurement
Social media marketing
fromSocial Media Today
1 week ago

Retailers sharply increase spending on social media in 2025, study says

Social media ad spending rose 20.2% in Q2, driving unexpected ad-market growth and funneling significant incremental dollars to Amazon, Google (Alphabet) and Meta.
fromDigiday
2 months ago

Despite growth, CTV is 'not a perfect science,' making it hard to justify prices

"They [clients] may not be used to seeing every layer of the ad tech fees. You have things like data, supply, and other ad tech fees, and it just gets compounded... and can be upwards of 15-to-40% of your media when you use certain platforms."
E-Commerce
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