#agency-specialization

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#retendering #in-housing #customer-data-and-ownership #new-york-agencies #post-pandemic-growth
Marketing
fromThe Drum
3 hours ago

Agency brain & brawn: are brands drinking the in-housing Kool-Aid?

Brands are reclaiming control of customer relationships and in-housing capabilities, forcing agencies to specialize, share accountability, and adapt to systematic barriers to campaign success.
Marketing
fromDigiday
3 months ago

Media Buying Briefing: New York's new generation of Mad Men

Specialized New York agencies like Markacy, Quan Media, Kingsland, and Siberia leverage deep niche expertise and agility to grow rapidly and outcompete larger generalist firms.
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