#customer-data-and-ownership
#customer-data-and-ownership

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Agency brain & brawn: are brands drinking the in-housing Kool-Aid?

Brands are reclaiming control of customer relationships and in-housing capabilities, forcing agencies to specialize, share accountability, and adapt to systematic barriers to campaign success.

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#customer-data-and-ownership#customer-data-and-ownership

Agency brain & brawn: are brands drinking the in-housing Kool-Aid?

#customer-data-and-ownership
#customer-data-and-ownership