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Social media marketing
fromSocial Media Today
1 week ago

TikTok Looks to Expand Halloween Celebrations in the App

TikTok drives Halloween engagement through daily #TikTokTober content, promotes small businesses and seasonal shopping, and reports users are nearly 30% more likely to celebrate Halloween.
Books
fromwww.theguardian.com
1 week ago

Young Finns snub their mother tongue by reading in English

Young Finns increasingly buy English-language books driven by BookTok and English's cultural dominance, reducing demand for Finnish translations and pressuring publishers.
Books
fromCN Traveller
3 weeks ago

BookTok is behind the rise in a new era of literary-inspired travel

BookTok-created fandom is driving young travellers to take BookTok-inspired trips that turn online reading communities into real-world travel experiences.
Books
fromwww.theguardian.com
3 weeks ago

Bunny author Mona Awad: I'm a dark-minded soul'

Mona Awad revisited her surreal Bunny universe, creating dark, satirical fiction that blends campus horror, cult aesthetics, and fervent fan culture.
Food & drink
fromwww.bustle.com
2 months ago

Bath & Body Works' New #BookTok-Inspired Collection Is So Rory Gilmore-Coded

Bath & Body Works launched the Booksmart collection featuring new literary-themed scents and returning fall favorites, celebrating cozy reading experiences.
Design
fromFast Company
2 months ago

After almost 20 years, Goodreads has a new logo fit for Booktok

Goodreads has redesigned its logo to align with current book community aesthetics.
Digital life
fromZDNET
2 months ago

This simple Kindle accessory seriously upgraded my reading experience (and it costs less than $25)

Strapsicle is a silicone accessory designed to enhance grip and comfort for e-reader users.
NYC startup
fromTechCrunch
3 months ago

TikTok parent ByteDance is shutting down its short-lived book publisher | TechCrunch

ByteDance is closing its book publisher 8th Note Press after a short lifespan despite TikTok's success in promoting book sales.
Writing
fromwww.theguardian.com
3 months ago

Marginalia mania: how annotating' books went from big no-no to Booktok's next trend

New readers blend pristine book care and marginalia, creating aesthetic artifacts from their reading experiences.
SF parents
fromtime.com
3 months ago

Breaking Down the Harrowing Twist Ending of Prime Video's We Were Liars TV Adaptation

We Were Liars merges teen romance, family drama, and psychological thriller elements, exploring themes of secrecy and betrayal among a wealthy family.
Books
fromIndependent
3 months ago

Romantasy island: 'I picked up the book, and I became feral! I read the first book in a day, then the second in a day, which is 700 pages. It was intense'

'Dragon porn' is a rising BookTok trend, blending romance and fantasy genres, with potential cultural implications.
Social media marketing
fromAdweek
4 months ago

How Audible Turns Audiobooks Into Compelling Social Content

Audible is using social media platforms like #BookTok to enhance brand affinity and connect with readers authentically.
Gadgets
fromZDNET
5 months ago

This simple Kindle accessory has seriously upgraded my reading experience - and it's cheap

Strapsicle is the ideal Kindle accessory for avid readers seeking comfort and stability.
fromFast Company
5 months ago

Amazon's book sale crashes Independent Bookstore Day-and readers are pushing back

"So if you didn't know-and it's okay if you didn't because I feel like Amazon is working overtime to try and overshadow the whole day-this Saturday, April 26th, is Independent Bookstore Day," TikTok user torithatnerd said in a video posted Thursday.
London startup
fromZDNET
5 months ago

This simple Kindle accessory made the reading experience so much better for me

Strapsicle is a stability option created for e-readers like the Kindle and Kobo to ensure a comfortable grip when you read, and a secure hold for your Kindle when you're not.
Gadgets
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