#booktok

#booktok

Think of all the pretty things you've squirreled away for a special occasion: the nice plates you only bring out on holidays, the fancy dress in the back of your closet, the pricy perfume you refuse to spritz on a regular day. TikTok's " lavender soap theory" suggests you should use all your best things as often as possible - and enjoy every minute of it. In a Dec. 10 post, creator @rio.mads posed in a cool outfit and said, "Lavender soap theory: Was saving this Issey Miyake top for a special occasion, but would rather wear it now." She added, "Clothes are meant to be lived in." In another TikTok, @kythegoofygoober wrote, "Letting my boyfriend use my Olaplex conditioner because of the lavender soap theory." Instead of keeping it all for herself, she decided to let him indulge in her products, if he wanted to. That's the lavender soap theory.

Cait Jacobs started talking about books on TikTok in 2019 and now has over 310,000 followers. In that time, they have seen the power of the BookTok movement and how it has grown, with a new brand of influencers proving that reading is cool. The impact has been undeniable, with people rediscovering, or discovering for the first time, their love of books, the rise of book subscriptions, and many BookTok authors being picked up by traditional publishers.

Strapsicle is a stability option created for e-readers like the Kindle and Kobo to ensure a comfortable grip when you read, and a secure hold for your Kindle when you're not.