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Marketing
fromDigiday
4 hours ago

A year after Unilever, the ad-funded creator economy is still catching up to its own ambition

Unilever's CEO declared creators central to media strategy, shifting influencer marketing from experiment to strategic pillar with significant budget allocation.
Growth hacking
fromForbes
1 week ago

5 Go-To-Market Trends To Know For 2026

Growth-stage companies are shifting from short-term marketing spikes to compounding systems, with strategic brand investment and multi-channel approaches becoming essential for long-term ROI and market leadership.
fromFortune
1 month ago

I'm the CEO of the 1980s most viral restaurant, Tony Roma's. We're still thriving but viral brands keep turning into pumpkins | Fortune

This is becoming a familiar pattern. Brands explode onto social media with fairy-tale success. Then the clock strikes midnight, and they are gone. I run Tony Roma's, a 54-year-old brand ranked No. 2 in Newsweek's Excellence Index, after Starbucks. Our unit count is not what it was in the 1980s, but we continue to serve customers profitably across five continents. Here's the tension: Social media has genuinely democratized entrepreneurship.
Venture
#tiktok
fromDigiday
8 months ago
Marketing tech

After third postponement, media buyers don't believe TikTok is going to be banned

fromDigiday
8 months ago
Marketing tech

After third postponement, media buyers don't believe TikTok is going to be banned

more#tiktok
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