#brand-rebranding

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#plant-based-protein #protein-beverages #jaguar #electric-vehicles #grand-tourer #tri-motor-powertrain
Cars
frominsideevs.com
12 hours ago

Jaguar's Radical New EV Finally Has A Name, And It's Not What We Expected

Jaguar’s next luxury electric grand tourer will be called Type 01, marking a brand reset and a new era for the company.
fromThedrum
6 days ago

Cummins repositions For a World That's Always On

Our audit found the brand's previous line, ALWAYS ON, didn't resonate with customers who often mistook it as a promise about 24/7 uptime and availability. We needed the new ID to embody the universal truth all stakeholders understand: the pursuit of success and progress never rests, to stand still is to fall behind.
Marketing
LA food
fromLos Angeles Times
2 months ago

El Pollo Loco is on fire as it spreads to other states and sales sizzle

El Pollo Loco plans to open 18-20 new locations in 2026, primarily outside California, following strong growth and successful expansion into Washington and New Mexico.
Fashion & style
fromBustle
2 months ago

Meet The Foot Care Brand That Makes Pimple Patches For Your Calluses

ONYX Professional transformed from a collection of successful products into a cohesive brand through comprehensive rebranding while maintaining product efficacy and affordable pricing under $13.
#plant-based-protein
fromFortune
2 months ago
Food & drink

'It's just not the moment for plant-based meat right now': Beyond Meat is just Beyond now, CEO says | Fortune

Silicon Valley food
fromLos Angeles Times
2 months ago

Beyond Meat drops 'Meat' from name

Beyond Meat rebrands to Beyond, dropping 'Meat' from its name and expanding into protein beverages and bars to emphasize protein offerings beyond plant-based meat alternatives.
fromFortune
2 months ago
Food & drink

'It's just not the moment for plant-based meat right now': Beyond Meat is just Beyond now, CEO says | Fortune

more#plant-based-protein
Startup companies
fromBusiness Insider
2 months ago

Why I took a $500,000 risk to refresh my skincare brand

ESW Beauty rebranded with bold colors and visible active ingredients, expanding to 19,000 retail locations while leveraging community feedback to guide the overhaul.
Marketing
fromThe Drum
6 months ago

6 controversial campaigns from 2024 - and where they went wrong

Controversial advertising can boost attention and notoriety but can provoke backlash and alienate core audiences, requiring rapid course-correction or apology.
Social justice
fromTasting Table
6 months ago

Before This Syrup Brand Changed Its Controversial Name, It Had A Restaurant Chain With Over 20 Locations - Tasting Table

Aunt Jemima originated from racist minstrel imagery, became a popular brand and themed restaurant chain, and was rebranded after recognition of its offensive racial stereotyping.
Marketing tech
fromAdExchanger
6 months ago

Subtracting The Pluses; From Frenemies To Good Old Enemies | AdExchanger

Major streaming services frequently rebrand, creating branding confusion driven by rapid launches and post-merger parent-company renaming.
fromTasting Table
8 months ago

It's Kind Of Embarrassing If You Believe This Ridiculous KFC Myth - Tasting Table

Have you heard the one about the mutant chickens that KFC uses in its restaurants? If you believe the stories - and there are a few variations - KFC genetically modified chickens so they would have multiple legs, resembling big, feathery spiders. In other versions, the chickens are said to be so full of hormones and chemicals that they develop enormous breasts or even lack beaks, feathers, and feet.
Food & drink
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