NYC politics
fromTruthout
7 hours agoMamdani Unveils LGBTQ Office as $65 Million Pledge Remains Uncertain
New York City Mayor Zohran Mamdani established the Office of LGBTQIA+ Affairs but has not allocated promised funds for gender-affirming care.
Ryan Schuster, the director of paid search and social at media agency Exverus by Brainlabs, exemplifies this strategy. While working with clients such as Premier Protein, Theralogix supplements, and New Belgium Brewing, Schuster says he typically puts 60 percent of their paid social budget toward Meta and 30 percent toward TikTok. Then, he either spends the remaining 10 percent on Reddit "or some sort of other test-and-learn" channel.
Housing remains far and away the biggest concern in every opinion poll. The Government is under pressure to allocate funds to alleviate the housing crisis, alongside health.
For the first-quarter 2025, 27% of marketers considered retail media among the top two channels for budget allocation, down 4 percentage points from 2024.