Online marketing
fromEntrepreneur
2 days agoHow to Turn Every Season Into 'Peak Season' in 7 Steps
Focus marketing spend on peak buying times instead of running the same budget year-round.
The first real sign of holiday momentum begins after Thanksgiving; Americans have spent more than $220 billion on Small Business Saturday alone since 2010. Retailers are already seeing the lift that defines the busiest shopping period of the year. This is the point in the season when founders can decide whether a strong winter quarter becomes a temporary spike or the start of a sustainable growth plan.