#closed-loop-measurement
#closed-loop-measurement

Albertsons Media Collective and NBCUniversal linked premium CTV exposures to retail transaction data via a clean room to demonstrate ad-driven sales and ROAS.

Marketing

fromMarketing Dive

2 weeks ago

Delivering effective in-store messaging: evidence-based best practices

Evidence-based, fit-for-purpose in-store messaging converts shopper intent into action, driving measurable sales by leveraging high foot traffic and compelling creative with closed-loop measurement.

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#closed-loop-measurement#closed-loop-measurement

Retail Media Is Growing Up, And It's Starting To Look Like A DSP

Here's what retailers should know about Mastercard's new Commerce Media network

MetaRouter's new CEO thinks he's cracked retail media's hardest problem

Retail Media Is Growing Up, And It's Starting To Look Like A DSP

Here's what retailers should know about Mastercard's new Commerce Media network

MetaRouter's new CEO thinks he's cracked retail media's hardest problem

Albertsons' pilot with Chobani drives ad outcomes

Delivering effective in-store messaging: evidence-based best practices

#closed-loop-measurement
#closed-loop-measurement