MarketingfromThe Drum10 hours agoIntroducing The Great Marketing MakeoverCMOs struggle for respect and influence in the C-suite, and marketing needs greater prominence through a new campaign.
Marketing techfromThe Drum1 year agoJudge of the Day: Wendy Duggan, director of marketing at PrimarkWendy Duggan emphasizes the importance of ROI measurement and maintaining brand consistency across global markets as key challenges for CMOs.
Marketing techfromThe Drum1 year agoJudge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark GroupMitin Chakraborty highlights the challenge of brand differentiation in uncertain markets while maintaining consistency across diverse regions.