#color-of-the-year

#color-of-the-year

Coined Rebel Pink, IKEA's newest color of the year is a hue that brings "a bold response to the need for joy, energy and self-expression," says Abbey Stark, home furnishing direction leader at IKEA U.S. The color is heavily featured in the new GREJSIMOJS collection, a set created by 12 designers that celebrates the importance of joy and play for both kids and adults.