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Fashion & style
fromThe Business of Fashion
1 day ago

BoF Live | The New Rules For Effective Marketing

Fashion and beauty brands must boost marketing investment and integrate marketing into pricing and creative strategy to address rising acquisition costs and reduced consumer attention.
Fashion & style
fromThe Business of Fashion
4 weeks ago

The CMO Brief: What's Driving Results in Fashion and Beauty Marketing

Fashion and beauty marketing must invest in trust-building, privacy-compliant customer engagement and advanced analytics to counter rising acquisition costs and weakened performance marketing.
fromUSA TODAY
1 month ago

Zara asked to remove ads featuring 'unhealthily thin' models, UK watchdog says

The ASA states that Zara's advertisements were not prepared "with a sense of responsibility to consumers and to society," indicating a breach of industry standards.
Fashion & style
Marketing
fromBustle
1 month ago

Kylie Jenner Teased Khy's Upcoming Drop In Nothing But A Bra & Teeny Shorts

Kylie Jenner utilizes innovative marketing strategies to create buzz for her Khy clothing brand, leading to successful product launches.
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Fashion & style
fromwww.theguardian.com
2 months ago

Jess Cartner-Morley on fashion: So long, sequin kaftan! The holiday wardrobe is all about sleek, muted neutrals

Holiday wardrobes can be overly extravagant, risking financial strain while trying to achieve a cheerful aesthetic.
fromstupiddope.com
3 months ago

You Hired a Fashion Content CreatorNow What? How to Turn Great Content Into Real Results | stupidDOPE | Est. 2008

This is where the disconnect between content creation and content distribution becomes painfully clear.
Fashion & style
Social media marketing
fromAdweek
4 months ago

How Urban Outfitters Builds Community on Social Media

Urban Outfitters effectively leverages TikTok trends and user engagement to stay relevant, emphasizing real-time connection with consumers.
fromThe Business of Fashion
5 months ago

Acne Studios Names Brune Buonomano CMO

Acne Studios has appointed Brune Buonomano as chief marketing officer, succeeding Isabella Burley, as the brand targets €500 million in annual sales.
Media industry
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