#consumer-psychology

#consumer-psychology

"Many organizations mistakenly believe that offering free products or services will boost adoption and goodwill. However, this strategy often leads to hidden costs and unintended consequences."

Aspirational marketing effectively connects consumers with a vision of their ideal selves, making them more likely to pursue products that embody those aspirations.

Black Friday deals often present themselves as the best discounts of the year, but in reality, many items are priced similarly or even lower during other sales.