Coty is focusing on Gen Z-friendly formats and science-backed innovations to drive sales as the prestige fragrance market slows. "These aren't just new products; they're signals," says CEO Sue Nabi.
Coty lowers annual forecast as sales slip 3% in Q3
"The declines are driven by the continued worsening of the mass colour cosmetics category, which declined by a mid-single-digit per cent in Q3, with the US market under the most pressure."