Marketing techfromThe Drum2 weeks agoDeclassified: how AI is cracking the creative effectiveness codeKantar's research reveals the 5Cs that differentiate memorable ads from mediocre ones, emphasizing AI's role in enhancing creative effectiveness.
fromThe Drum1 month agoThe Drum Awards for Marketing: 10 things the best work has in commonThe winning work doesn't just jump on trends, it intersects with culture in a way that's ownable, strategic and meaningful to the brand.Marketing tech