Marketing tech
fromDigiday
1 day agoWhy Duluth trusts AI agents with bidding, but not brand storytelling
AI agents handle bidding and creative iteration while humans retain control over brand voice, humor, and ethos.
#creative-optimization
#creative-optimization
[ follow ]
#ab-testing #performance-max #google-ads #attention-measurement #ai-advertising #agentic-media-buying
Marketing tech
fromThedrum
2 months agoAutomated Creative launches new interface incorporating ChatGPT
Automated Creative's platform enables brands to test, optimize, and scale creative effectiveness across digital media with integrated ChatGPT capabilities for rapid ideation and production of unlimited unique ads.
fromSearch Engine Roundtable
3 months agoGoogle Ads Performance Max A/B Experiments Rolling Out
Google is rolling out controlled A/B testing for creatives directly inside Performance Max. You can now test two asset sets in a single asset group, with a defined traffic split and experiment structure. Select a Performance Max campaign and one asset group Define: - Assets A = control (existing live assets) - Assets B = treatment (new or alternative creatives) Common assets = shared assets that keep serving in both variants
Marketing tech
fromSocial Media Today
3 months agoTikTok Adds More Control Options to Smart+ Campaigns
First off, TikTok's adding "Auto-select" to its Smart+ process, which will scan your existing ads and eligible creator content from TikTok One, then recommend the best-performing creatives for your brand and campaign goals.
Social media marketing
Marketing tech
fromExchangewire
4 months agoClinch Introduces Predict IQ Scores to Help Advertisers Validate Creative Effectiveness Pre-Launch
Clinch launched Predict IQ Scores™ to predict creative attention and performance pre-launch, enabling creative optimization, reduced wasted ad spend, and tailored diagnostics.
Marketing tech
fromExchangewire
5 months agoDoubleVerify Becomes TikTok's First-Ever Badged Partner for Attention Insights - ExchangeWire.com
DoubleVerify expanded DV Authentic Attention to TikTok as the first badged TikTok Marketing Partner, using impression-level signals to measure attention and optimise campaign performance.
Marketing tech
fromGeekWire
7 months agoSeattle tech vets Marco Matos and Kabir Shahani rethink marketing for big brands with new AI startup
Adora provides an AI-driven enterprise platform that trains on clients' assets to generate, test, and optimize on-brand marketing content across channels to improve ad performance.
fromAdExchanger
7 months agoCan Programmatic Be Fixed? Yieldmo's Mike Yavonditte Thinks So | AdExchanger
Is programmatic really broken-or just in need of a reset? In this episode of Inside the Stack, Yieldmo founder and CEO Mike Yavonditte joins AdExchanger head of communities Lynne d Johnson to unpack the misalignments between DSPs, agencies, and buyers that fuel inefficiency across the chain. He makes the case for "radical control and radical transparency," giving advertisers page-level insight before they place a bid.
Marketing tech
[ Load more ]