Marketing
fromVogue
8 hours agoDo You Have Good Taste? It's More Important Than Ever
AI reduces cost and effort for content creation, increasing sameness risk and making brand taste a key differentiator.
#creative-risk
#creative-risk
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#advertising #ai-generated-content #brand-differentiation #luxury-branding #taste-and-curation #tech-downturn
fromThe Drum
3 months agoThree seismic shifts that will have marketers rethinking 2023
But the facts are here: Wall Street darlings Netflix and Snap saw their valuations drop by about 80% in a few weeks, Meta has seen a 34% decline in its overall reputation since its inception (sorry Mark, the Hawaiian honeymoon is over) and Sundar Pichay seems to be spending most of his time talking about his spoiled Googlers needing to come back down to Earth.
Marketing tech
Film
fromwww.theguardian.com
6 months agoAlex Winter on fame, AI and reuniting with Keanu Reeves: Sometimes we're on a groove and go, God damn, that was good!'
Alex Winter returned to Broadway in Waiting for Godot opposite Keanu Reeves while releasing his directorial film Adulthood and embracing creative risk.
fromBustle
6 months agoFor Susan Orlean, The Best Writing Starts With "A Cold Dread"
"The stories that are most rewarding are often the ones that really fill you with a cold dread as you begin, because you're inventing something that doesn't lean into a template," the New Yorker staff writer tells Bustle. "It requires a lot more imagination, and I think it's perfectly natural to stop and think 'I could have just done this the easy way. Why didn't I?'"
Writing
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