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fromFast Company
2 weeks ago

Retail Reimagined: What's Next for Sephora's Boldest Bet

Sephora isn't just shaping beauty-it's shaping culture. From its trendsetting beauty festival to partnering with Hulu for its Faces of Music docuseries to sponsoring women's sports, the brand has become a force at the intersection of beauty, entertainment, and lifestyle. Under the leadership of Artemis Patrick, CEO of Sephora North America, the company is amplifying this influence while also embarking on its largest capital project yet: a full redesign of all 600+ North American stores over the next five years.
Marketing
Marketing
fromThe Drum
3 weeks ago

How should you reply when a client says 'just make it go viral'?

Virality must be carefully crafted through cultural insight, attention to detail, and measured response; early exposure alone does not guarantee commercial value.
Marketing
fromThe Drum
4 weeks ago

How brands can capitalize on Swiftie-mania

Brands should leverage cultural hype around major releases to add genuine value to reputation and culture, rather than chasing viral clout with tone-deaf activations.
#advertising
fromCreative Bloq
1 month ago
Marketing

New Timothee Chalamet billboard has no right to be so perfect

Cash App uses Timothée Chalamet imagery and a cinematic ad to sell cultural vibes and brand prestige rather than explaining product features.
fromMarketing Dive
4 months ago
LA food

Del Real favors 'Abuela Intelligence' over AI in first brand campaign

Del Real Foods emphasizes authenticity and connection in advertising with its 'Abuela Intelligence' campaign.
LA food
fromMarketing Dive
4 months ago

Del Real favors 'Abuela Intelligence' over AI in first brand campaign

Del Real Foods emphasizes authenticity and connection in advertising with its 'Abuela Intelligence' campaign.
more#advertising
fromBlavity News & Entertainment
2 months ago

Black-Owned Advertising Agencies - Blavity

Black-owned advertising agencies are reshaping the industry from the inside out, using creativity as a form of resistance, visibility, and power. These firms are rewriting the rules of who gets heard - and how.
Marketing
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