#decoy-effect

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#consumer-psychology #retail-marketing-tactics #shopping-behavior #price-perception #behavioral-economics
E-Commerce
fromTasting Table
5 days ago

How To Outwit The Grocery Store 'Decoy Effect' That Causes You To Overspend - Tasting Table

The decoy effect is a retail marketing tactic that manipulates customer perception of value by introducing a strategically priced third option to make expensive items appear more valuable than budget alternatives.
Psychology
fromTasting Table
1 month ago

The Clever Way Fast Food Chains Trick Our Brains Into Thinking We've Saved Money - Tasting Table

The decoy effect uses a third option to steer customers toward higher-priced choices by making mid or large items appear better value.
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