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Marketing tech
fromDigiday
4 days ago

'A trader won't need to leave our platform': PMG builds its own CTV buying platform

PMG built Alli Buyer Cloud, an in-house CTV buying platform to increase transparency, control and efficiency while reducing fees amid fragmented programmatic supply.
Marketing tech
fromDigiday
1 month ago

Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon's benefit

Amazon's DSP usage among brand and agency advertisers rose to 50% by Q1 2025, positioning Amazon to expand as an open-web advertising-buying backbone.
#amazon-ads
fromDigiday
1 month ago
Marketing tech

Pitch Deck: How Amazon plans to turn Q3's $17 billion ad haul into Q4's next big DSP push

fromAol
2 months ago
Marketing tech

Amazon Just Partnered With Netflix -- Here's What It Means for The Trade Desk Stock

fromDigiday
1 month ago
Marketing tech

Pitch Deck: How Amazon plans to turn Q3's $17 billion ad haul into Q4's next big DSP push

fromAol
2 months ago
Marketing tech

Amazon Just Partnered With Netflix -- Here's What It Means for The Trade Desk Stock

more#amazon-ads
Marketing tech
fromDigiday
6 months ago

'Xandr DSP took the brunt of the frustration with Netflix': Overheard at the Digiday virtual town hall

Ad tech dynamics are shifting, prompting media agencies to reassess DSP partnerships for better transparency.
Marketing tech
fromDigiday
6 months ago

Ad Tech Briefing: The DSP wars - a game of finance over features?

Antitrust cases highlight Google's dominance in digital advertising and the competitive race for DSP market leadership between Amazon and The Trade Desk.
Marketing tech
fromDigiday
6 months ago

Pitch deck: Here's how Amazon has been selling its DSP so far this year

Amazon is shifting its advertising strategy to leverage its data beyond its own platform, targeting a broader audience.
The company aims to position its DSP as a key player in the open web advertising space, competing with established ad tech firms.
Marketing tech
fromDigiday
7 months ago

Microsoft Advertising is closing the Xandr DSP

Microsoft Advertising is shutting down its demand-side platform due to a shift in focus towards AI-powered advertising solutions.
Marketing tech
fromDigiday
8 months ago

Ad Tech Briefing: How much could Yahoo's DSP sell for - and to whom?

Potential sale of Yahoo's demand-side platform highlights a pivotal moment in ad tech consolidation and competitive reshaping.
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